NOIDA is the acronym of the "New Okhla Industrial Development Authority." It is a highly organized and meticulously planned city in the Indian state of Uttar Pradesh. It is an integral part of the National Capital Region and serves as a satellite city to New Delhi. Noida is situated close to south-east Delhi. This planned city has industrial as well as residential areas. It is divided into various sectors to demarcate the residential, industrial and commercial areas. Noida is an established IT hub and hosts the offices of many big companies, large MNCs as well as a few public sector units like NTPC, IOC, BHEL, GAIL, etc. Noida has also developed into a prominent spot for the Indian entertainment industry. Many films, television series, news programs and other media are being filmed here. Several news channels and newspapers are based out of this city. Noida has had high commercial development, especially in the shopping area in sector 18 which has several huge malls like the Great India Place. There are many educational institutions in Noida. Schools are aplenty in the area. Additionally, the campus of the Amity University, Symbiosis International University, IIM Lucknow and BIT Mesra have made Noida a coveted city for students.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.