Nadiad is a large city in the Kheda district of the Indian state of Gujarat. Nadiad hosts around 2.3 lakh residents who mainly speak in Gujarati and Hindi. It is believed that this city had been a settlement of rope-dancers. The historical name of Nadiad was "Natapadra" which means outskirts of natas (ropes) or "Natpur" which means city of natas. It is also called Nandgam. The city has a special regard for the number 9 as it has nine step wells, nine villages or towns located in it, nine roads that enter and exit the city and nine lakes. Nadiad is also referred to as sakshar Bhumi which means The land of the educated. Nadiad experiences mild winters and very hot summers. Nadiad was the land of laureates and writers during the late 19th century and the early 20th century when the city largely contributed to the Gujarati literature.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.