Meerut is a thriving city in the Indian state of Uttar Pradesh. It is the second largest urban agglomerate in the National Capital Region with nearly 1.5 million residents. It lies between the plains of the Ganga and the Yamuna. The city is known to be the largest manufacturer of sports equipment and musical instruments. Meerut was considered to be among the ancient cities of Hastinapur, the capital of the Kaurava and the Pandava kingdoms as mentioned in the Hindu epic Mahabharata. The city dates back to the ancient Indus Valley civilization. Meerut is divided into 80 wards for administration, which are represented by elected corporators. Meeruts economy is principally based on manufacturing industries. Apart from sports and musical instruments, the city also has textile, sugar, distillery, chemical, paper, publishing and handloom industries. Meerut is known for its gold market, which is one of the largest jewelry markets in Asia. Over 25,000 skilled craftsmen are employed in this market, who process around 60 kilograms of the gold in a day. Meerut also has many educational institutes like Sardar Vallabhbhai Patel University of Agriculture and Technology, Swami Vivekanand Subharti University and Shobhit University. Notable places to visit when traveling to Meerut include Amarnath Mandir, Gandhi Bagh, Basilica of Our Lady of Graces and Hastinapur Wildlife Sanctuary. The city has top-notch infrastructure as it is well connected to all the important cities in North India. Meerut is just 70 kilometers away from the country capital New Delhi. This proximity serves as a boon for Meerut as the connectivity ensures a citys economic welfare.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.