Kozhikode is a thriving city in the Indian state of Kerala. Nestling peacefully along the Malabar Coast, this city is popularly known as Calicut. The Kozhikode metropolitan area happens to be the second largest urban agglomeration in the state with a population of over 2 million. This city was earlier a major trading point of eastern spices and was hence called the "City of Spices." Kozhikode received the tag of the "City of Sculptures" or "Shilpa Nagaram" on 7th June 2012 because of the magnificent architectural sculptures around the city. Kozhikode has a strong mercantile aspect and business drives the economy of the city. One can find shops selling everything from saris to cosmetics in the Mittai Theruvu area which is undoubtedly a shoppers paradise. There are innumerable restaurants and sweetmeat shops in Kozhikode. Shopping malls are plentiful in and around Calicut. The city is home to some prestigious educational institutions like the Indian Institute of Management (IIM) Kozhikode and the famous Calicut Medical College.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.