Kochi, the second largest city in the Indian state of Kerala, was known as Cochin earlier. Kochi is situated on the western coast of India, overlooking the Arabian Sea and is popular for its scenic beaches and beautiful backwaters. Sometimes called the Queen of the Arabian Sea, this historic city was a harbor and trading center for spices. The civic administration of Kochi is divided into 74 wards which include a few localities situated in the outskirts of the city. Kochi is considered to be the commercial capital of Kerala for its natural harbor and several industries in the areas of chemical, IT and health services. A major industrial area in Kerala, Kalamassery, is situated around 17 kilometers from the City Center and it not only houses manufacturing units but many IT and Financial firms. The LuLu Mall at Ernakulam serves as a landmark as it is the largest shopping mall in India. The Kochi Port, the Fort Kochi area, the Syro-Malabar Church and the beautiful beaches make Kochi and amazing location for tourism. It is also connected to nearby tourist destinations like Aleppy, Munnar and Thekkady. Kochi is the business center for Kerala as most of the major private banks and financial institutions have their offices in the city, catering to the different financial needs of people of Kochi.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.