Coimbatore is situated in the south Indian state of Tamil Nadu. It is the second largest city in the state, after Chennai. Coimbatore is one of the largest producers of cotton and it is famous for its textile industry. The city has played an essential role in the Indian independence and has gained popularity after independence. It has witnessed industrial growth in the last few decades concerning the textile industry, information technology, commerce, education and healthcare. It is known as the manufacturing hub of Tamil Nadu. The city is surrounded by the Western Ghats in the West and the North. The Nilgiri Biosphere Reserve is on the northern side of the city. The citys urban wetlands are home to around 116 species of resident and migratory birds. Many exotic birds such as the spot-billed pelican, painted stork, ibis and black-winged stilt visit the area on their migration route. Coimbatore has a lot of entrepreneurial ventures. Although a diverse and cosmopolitan city, Coimbatore has a refined taste for art and culture. It conducts its own music, art and dance festivals every year around September and December, during the Margazhi month of the Tamil calendar. Coimbatore serves as an educational hub for South India. The Coimbatore district hosts seven universities apart from many engineering, medical and polytechnic colleges. There are more than 150 Arts and Science Colleges in the city besides a large number of schools.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.