Bikaner is a historical city, located in the northwest part of the Indian state of Rajasthan. The city of Bikaner serves as the administrative headquarters of both the Bikaner District and the Bikaner division. The city, located beside the Thar Desert, was originally a barren wilderness called Jangladesh, which was turned into a city in 1488 by Rao Bika of the Rathore clan. From such a wild fallow land, the city has gone through rounds of transition to develop into the fourth largest city in Rajasthan. The Indira Gandhi Canal and the Ganges Canal, completed in 1928 and 1987 respectively, facilitated this development. Bikaner celebrates its foundation on two days (Chhoti Akha Teej and Badi Akha Teej) during Akshaya Tritiya, by flying kites all day and relishing special Rajasthani food. Bikaner is most famous all over the world for its savory snacks known as Bhujia. Other salty snacks, known as namkeens, such as spicy papad, samosa and kachori are a specialty of Bikaner that are sold all over the country. The city is known for its forts that exhibit splendid architecture. The Junagarh Fort has now become a museum that shows the visitors the grand lifestyle of the past Maharanas of Rajasthan. The Laxmi Niwas Palace was earlier a residential palace has now been turned into a luxury hotel. There are many other temples and forts in the area that attract tourists.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.