Bijapur, a small city in the Indian state of Karnataka, is officially known as Vijayapura. The city is renowned for its historical monuments of grand architecture built during the reign of the Adil Shahi dynasty. It is a heritage city of Karnataka. The city was established in the 10th or 11th century by the Chalukyas of Kalyani and was named as Vijayapura or the city of victory. Bijapur is an ancient city which is the domain of different cultures and also houses five rivers. The rivers ensure a fertile land in the area that supports the agricultural lifestyle of its people. However, most of these rivers are rainfed and hence the region suffers from drought very frequently. There are reputed universities at Bijapur such as the Visvesvaraya Technological University, Karnataka State Womens University, Rajiv Gandhi University of Health Sciences, etc. The place has a rich cultural heritage reflected through its sophisticated literature.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.