The city of Bidar is also known as The Crown of Karnataka. Located atop a small hill in the north-eastern regions of Karnataka, this city borders Maharashtra and Telangana state. It is a rapidly urbanizing city, well known for its architectural, historical and religious importance. The 500 years old Bidar fort still stands strongly, picturesquely perched on the Deccan plateau. There are more than 30 tombs spread across Bidar city, which has earned it the nickname of the "City of Whispering Monuments." Several heritage sites in and around this city have become a dominant attraction for film shooting recently. Bidar hosts the second biggest Indian Air Force training center in India. The IAF Station at Bidar gives advanced jet training to prospective fighter pilots. Bidar is known for its cottage industries like cotton and oil-ginning mills, that work on local raw materials and employ local skills. Bidri ware, a well-known form of local handicraft, was once highly popular in this region but is gradually declining. The city is famous for its large industrial area, known as the Kolhar industrial area, which houses several successful pharma companies such as Sai Life Sciences, vivimed, corvine pharma, shreegen pharma, shreevan chemicals, santho carrels pharma, etc. Bidar is known for its highly successful tourism industry that single-handedly fuels a majority of the citys economy.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.