Bhilwara, a town in the Mewar region of the Indian state of Rajasthan, is the 7th largest city in the state. The city has several seasonal rivers like Kothari, Menali, Bedach, Banas, Khari and Mansi meandering through it. The city depends upon its ponds and dams for irrigation. The major industry in Bhilwara is textiles. There are more than 850 textile manufacturing units that specialize in the synthetic fabric used in trousers. Bhilwara is also the one and only center in India that produces insulation bricks. The city has around 33 units for it. Bhilwara also has a thriving mining industry in which large-scale mining is done for sandstone, soapstone, feldspar, quartz, China clay, mica, etc. The city has recently caught the attention of the iron ore industries as it has enormous deposits of low-grade iron. A huge plant for iron ore mining and beneficiation has been set up at Bhilwara recently, which has made this city a magnet for all the major steel companies of India and has simultaneously made Rajasthan an important name for the steel industries of the country.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.