Barasat is a neighborhood in Kolkata, situated in the Indian state of West Bengal. It functions as the headquarters of the North 24 Parganas district as well as the Barasat Sadar subdivision. Known for its strategic location at a railway and road junction, Barasat is a regional transportation hub. Several important roads, including National Highway 12, National Highway 112 pass through the town. During the Mughal period, Sankar Chakraborty (who was a commander of the king of Jessore in Bangladesh) came to Barasat and established himself. During the British era, the officials of the East India Company made Barasat a weekend retreat by constructing houses with gardens. Warren Hastings had built his villa in the heart of the region. The place was known for its indigo cultivation and thus contributed largely to the economy of the state. The city is located in the Gangetic plain. Today, the fertile land of the area ensures the cultivation of crops like rice, legumes, potatoes, sugarcane and coconuts. Prestigious academic institutes such as West Bengal State University, Barasat Government College, Brainware University, Adamas University, etc. are located in Barasat. The city has many Ashramas dedicated to different saints and gurus for the Hindu devotees.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.