A city as well as a municipal board in the district of the same name, Bahraich is located in the Indian state of Uttar Pradesh. It lies beside the Saryu River, which is a tributary of River Ghaghra. Bahraich shares an international border with the neighboring country, Nepal. According to the socio-economic and basic amenities indicators, the Government of India has declared that Bahraich is one of the most minority-concentrated areas in India. Bahraich has a vast forest cover. Trees like Shisham, Dhak, Mahua, Babul, Ashok, Khajur, Mango, Neem, Peepal and Gular are grown here. Several varieties of mangoes, especially the Dasheri mangoes, are grown here. The main crops cultivated at Bahraich are wheat, paddy, sugarcane, mustard and various vegetables. Apart from this, many medicinal and herbal plants like Tulsi, Peppermint are also grown in Bahraich. Hence, the city has an agricultural economy. The area is a growing district in the direction of education as many institutions have been set up in Bahraich like Sanjeevani Institute of Technology and Management, Lord Buddha Degree College, Rupaidiha, Mithilesh Nandini Reshama Arif Mahavidyalaya and several other Islamic education institutes. Awadhi and Urdu are the most commonly used language by the people of Bahraich.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.