Ahmedabad is the largest city in the Indian state of Gujarat. This former capital of Gujarat is often referred to as "Amdavad" by the natives. It is the fifth populous Indian city which is rapidly growing in terms of business and technology. Ahmedabad is slowly emerging as an important industrial and economic hub in India. Gujarati is the commonly spoken language in this city. Gujaratis, being a business-oriented community, have always ensured that the city thrives on multiple lines of trade and commerce. The historic city of Ahmadabad or Old Ahmadabad has recently been declared as Indias first UNESCO World Heritage City. The old city, situated on the bucolic eastern side of the Sabarmati River, used to be girdled by a long wall which was 10km in length. The new city, with wider streets, many upcoming neighborhoods, offices, shopping complexes and several major universities, has emerged on the western side of the river. Ahmedabad witnesses a beautiful amalgamation of tradition and modernity in its landscape, architecture and lifestyle. In fact, the city can mesmerize tourists with its wealth of architecture ? there are centuries-old mosques and mausoleums as well as buildings of cutting-edge contemporary design. The city seems like a fascinating maze comprising of excellent museums, elegant restaurants, bustling street-food joints and the tranquil Sabarmati Ashram., situated on the banks of River Sabarmati in the state of Gujarat, Ahmedabad is the largest city in this west Indian state. This city used to be the capital of Gujarat earlier and the locals usually refer to it as ?Amdavad.? The rapidly developing city of Ahmedabad is the fifth most populous city in the country and the local people speak in Gujarati. Although most of the people of Ahmedabad hail from the business community, yet the IT sector is gradually flourishing in the city. The enterprising people of Ahmedabad have always encouraged and welcomed multi-dimensional growth in the city. Ahmedabad is no doubt becoming an essential economic and industrial hub in the country, and the city is attracting enthusiastic job-seekers from all over the country. The ?old city? of Ahmedabad, which is a UNESCO World Heritage City, is found on the eastern bank of the Sabarmati River, standing proudly in its rustic grandeur. The newer parts of Ahmedabad are gradually developing into a modern Indian city, with tall buildings, posh neighborhoods, wide streets, offices, universities and shopping complexes on the western bank of the Sabarmati. Quite close to the Great Indian Desert, the city experiences hot and arid weather throughout the year but nonetheless, it attracts crowds of tourists every year to explore the ancient mausoleums, museums and the famous Sabarmati Ashram while relishing the delectable Ahmedabadi street food.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.