Bhimavaram is situated in the West Godavari district of the Indian state of Andhra Pradesh. The administrative headquarter of the Bhimavaram Mandal in the Narasapuram revenue division is situated at Bhimavaram. The city has around 1.5 lakh residents who speak in Telugu. Bhimavaram was under the reign of the Chola dynasty, proven by many stone inscriptions found in the town from this era. The name Bhimavaram literally translates to "the gift of Bhima". Legend says that a king named Chalukya Bheema had built a Siva temple in the 1st century which led to the foundation of this town. It was earlier called "Bhimapuram", which gradually changed to "Bhimavaram." This town is in the epicenter of the fertile Godavari delta region, which makes it a principal trade center of paddy. Agriculture-based businesses thrive in the area. Food processing, aquaculture, rice mills, etc., are the main sources of economic growth of the town. Bhimavaram is the regional center for higher education as well as specialized health services. Bhimavaram is recognized for the Gunupudi Someswara temple. Built during the 3rd century AD, this temple is one of the five holy Pancharamas. The Shiva lingam idol in this temple is known for changing its color. As per the lunar calendar, it turns black during the new moon and white during the full moon. It is a place of major tourist attraction.
The Federal Bank Limited based in Kochi, Kerala is a major private sector commercial bank. The Federal Bank had 1252 branches and 1680 ATMs across the country, as on 31 March 2016. The Pattamukkil Varattisseril Brothers gathered together to discuss the necessary steps to be taken to form a bank, on 7th April 1931 at Pattamukkil Varattisseril Tharavad. Among the founders of the bank are Pattamukkil Varattisseril Oommen Geevarghese, and his brothers Oommen Kurian, Oommen George Oommen Chacko. The Oommen Chacko was the managing director, and the Oommen Geevarghese was the founder chairman. The limitation of interest by the Travancore Debt Relief Act, 1941 and The Travancore Agriculturists Relief Act, 1939, greatly influenced the smooth functioning of the bank. On 2 December 1949, the bank was named Federal Bank Limited, after the completion of formalities of Banking Regulation Act, 1949. The Federal Bank introduced FedBook, the first electronic passbook in August 2013. The FedBook is a mobile application using which customers can check their passbook details. Federal Bank and SBI Card launched Federal Bank-SBI two co-branded Visa credit cards, namely Platinum and Gold N More in May 2015. In July 2015, an automated chat facility was introduced by the Federal Bank. Federal Bank launched Indias first Mobile App for Bank Account Opening in August 2015, creating history. As an upgrade to FedBook, e-Passbook App was launched by the bank as a unique facility of mobile-based bank opening. Anyone having an Aadhaar Card and PAN Card, can open a Savings Bank Account and get their Account Number instantly using a mobile from anywhere through the new avatar of Fedbook. In August 2016, Lotza, the Unified Payment Interface app was launched by the Federal Bank.