Nadiad is a large city in the Kheda district of the Indian state of Gujarat. Nadiad hosts around 2.3 lakh residents who mainly speak in Gujarati and Hindi. It is believed that this city had been a settlement of rope-dancers. The historical name of Nadiad was "Natapadra" which means outskirts of natas (ropes) or "Natpur" which means city of natas. It is also called Nandgam. The city has a special regard for the number 9 as it has nine step wells, nine villages or towns located in it, nine roads that enter and exit the city and nine lakes. Nadiad is also referred to as sakshar Bhumi which means The land of the educated. Nadiad experiences mild winters and very hot summers. Nadiad was the land of laureates and writers during the late 19th century and the early 20th century when the city largely contributed to the Gujarati literature.
The first Paul George Memorial Tournament was began by the Muthoot Group in 2012, for children of the government schools in the Delhi NCR region. The winners of the tournament were awarded scholarships. The Muthoot M George Foundation conducted all of the philanthropic activities of Muthoot Finance through which it performs tree plantation drives and offers scholarships to the needy people regularly. The company also took the initiative on education, environment, health, financial assistance, and eco-friendliness through M George Foundation. The Muthoot Finance is associated with the concept of an E-toilet, which was a public sanitation initiative, with the aid of the Credai Clean City Movement. Along with that, the company also conducts agricultural seminars on a regular basis by the name of My Kitchen Garden to educate farmers on the effects of pesticide use in farming and how to control that for healthier living. The company has also actively helped cancer patients, as well as individuals diagnosed with the kidney diseases, by taking care of their medical expenses. The Muthoot Finance runs the "Horn Not Ok Please" initiative to raise awareness on the harmful effects of vehicular noise pollution. It has also established a Centre for creating road traffic and safety awareness and the prevention of traffic accidents at the office of Assistant Commissioner of Police in Kochi.