Kollam, formerly known as Desinganadu, is an old seaport and a thriving city in the Indian state of Kerala. It is a port city along the Laccadive Sea coast. Mar Sabor, an East Syriac bishop, had founded the Kollam Port. The city is situated on the banks of the Ashtamudi Lake. In ancient times, Kollam had a strong commercial relationship with the Chinese. Kollam city ranks 5th in the country and 3rd in Kerala in terms of per capita income and economic performance. The port city has an excellent export background. Fishing and dairy farming largely contribute to the citys economy. The government is about to establish a fishing harbor in the vicinity of the city in order to increase the fish production. Fisheries, hatcheries, turkey and poultry farms are also plentiful in the city. The city also has a rich mineral base. The sands on the beaches and the entire area has a good amount of heavy minerals such as Ilmenite, Monosite, Rutile and Zircon, which can be used for industrial purposes. There are limestone deposits and bauxite in and around the city. Kollam is often called the "Cashew Capital of the World", as the city is noted for its traditional cashew business. This city is a microcosm of Kerala and its residents are from various religious, ethnic and linguistic groups.
The first Paul George Memorial Tournament was began by the Muthoot Group in 2012, for children of the government schools in the Delhi NCR region. The winners of the tournament were awarded scholarships. The Muthoot M George Foundation conducted all of the philanthropic activities of Muthoot Finance through which it performs tree plantation drives and offers scholarships to the needy people regularly. The company also took the initiative on education, environment, health, financial assistance, and eco-friendliness through M George Foundation. The Muthoot Finance is associated with the concept of an E-toilet, which was a public sanitation initiative, with the aid of the Credai Clean City Movement. Along with that, the company also conducts agricultural seminars on a regular basis by the name of My Kitchen Garden to educate farmers on the effects of pesticide use in farming and how to control that for healthier living. The company has also actively helped cancer patients, as well as individuals diagnosed with the kidney diseases, by taking care of their medical expenses. The Muthoot Finance runs the "Horn Not Ok Please" initiative to raise awareness on the harmful effects of vehicular noise pollution. It has also established a Centre for creating road traffic and safety awareness and the prevention of traffic accidents at the office of Assistant Commissioner of Police in Kochi.