NOIDA is the acronym of the "New Okhla Industrial Development Authority." It is a highly organized and meticulously planned city in the Indian state of Uttar Pradesh. It is an integral part of the National Capital Region and serves as a satellite city to New Delhi. Noida is situated close to south-east Delhi. This planned city has industrial as well as residential areas. It is divided into various sectors to demarcate the residential, industrial and commercial areas. Noida is an established IT hub and hosts the offices of many big companies, large MNCs as well as a few public sector units like NTPC, IOC, BHEL, GAIL, etc. Noida has also developed into a prominent spot for the Indian entertainment industry. Many films, television series, news programs and other media are being filmed here. Several news channels and newspapers are based out of this city. Noida has had high commercial development, especially in the shopping area in sector 18 which has several huge malls like the Great India Place. There are many educational institutions in Noida. Schools are aplenty in the area. Additionally, the campus of the Amity University, Symbiosis International University, IIM Lucknow and BIT Mesra have made Noida a coveted city for students.
The Axis bank was founded in 1993 as UTI Bank. It is headquartered in Mumbai, Maharashtra and as of 2018, the bank has a network of 3,703 branches. It has the most extensive ATM network among the private banks. In 2007, the UTI Bank name was changed to Axis Bank. It commenced its operations in 1993 after the GOI allowed the establishment of new private banks. The first branch of the bank was inaugurated in 1994 in Ahmedabad by Mr.Manmohan Singh, who was the Finance Minister of India at that time. The UTI bank was promoted by the Unit Trust of India, LIC, General Insurance Corporation, Oriental Insurance Corporation and few other insurance companies. It became the first bank to launch the travel currency card in 2003 and got listed on London Stock Exchange in 2005. The first overseas branch of UTI Bank was opened in Singapore in 2006 and 2011 it opened an office in Colombo. Deepika Padukone, an actor from Bollywood industry, is the brand ambassador of the Axis Bank. As of March 2016, the bank had more than 50,000 employees. In mobile banking, the bank has introduced Axis pay to facilitate the payments through UPI Interface.