Mathura is a pious city in the Indian state of Uttar Pradesh which has been selected as one of the heritage cities for Indian Governments Heritage City Development and Augmentation Yojana scheme. Mathura is considered to be a holy city as it was the birthplace of Lord Krishna. It is one of the seven cities included in the sapta Puri, where, according to the beliefs of Hinduism, Moksha or salvation can be attained. The city with 4 lakh residents now used to be a thriving hub of trade and commerce earlier for its strategic location at the junction of important caravan routes. The twin-city of Mathura and Vrindavan hold great historic and religious importance. Being the birthplace and hometown of Lord Krishna, this city is dotted with innumerable temples and thus attract a lot of Hindu devotees from all over the country. Tourism drives the economy of this city, closely followed by the Mathura Refinery, an oil refinery of Indian Oil Corporation. The city boasts of its aesthetic culture and traditions. sanjhee is the colorful art of decorating the ground with flowers. The city is known for its traditional folk-songs that express the love of Lord Krishna and Radha. The Raaslilas of Mathura are an integral part of Indian Folklore.
The Shamrao Vithal Co-op. Bank Ltd. or SVC Cooperative Bank Limited, is a banking company incorporated under the Companies Act, 1956 a scheduled bank, and one of the oldest Urban Co-operative Bank in India built in 1906. The bank was set up when co-operation was just started in the country. It was established with the primary aim of helping the less fortunate members of the community under the ambit of its economic enterprises. It was also to encourage savings and to create funds for providing financial aid to deserving members.Mr. Rao Bahadur Shripad Subbarao Talmaki was the chief architect of the Bank. The Bank was initially registered as a Co-operative Credit Society on 27 December 1906. The Bank is present in 10 States of India. Maharashtra, Karnataka, Tamil Nadu, Telangana, Delhi, Rajasthan, Haryana, Goa, Gujarat and Madhya Pradesh. In 1907, cumulative deposit scheme, fixed deposit scheme and saving bank deposit were introduced by the bank. After that in 1911, the facilities for remittance were made available to the members by the draft. In 1913, the cash credit scheme was introduced by the bank. In 1956, facilities were thrown open to all communities. In 1988, the Shamrao Vithal bank was conferred the scheduled bank status.