Anand is the administrative center of the eponymous district in the Indian state of Gujarat. It is situated in the Charotar region which consists of the Anand and Kheda Districts. This city is popularly known as the Milk Capital of India as it was the seat of the milk revolution started by Verghese Kurien who established the first plant of AMUL at Anand in 1946. The Head Office of Gujarat Cooperative Milk Marketing Federation Ltd is located in Anand. There are many other reputed organizations based in this area such as NDDB of India, Vidya Dairy, the Institute of Rural Management Anand and the Anand Agricultural University. Vallabh Vidhyanagar, an educational suburb of Anand, is home to thousands of students from all over India. The vibrant economy of the Anand ranges from farming to large-scale industries. Major crops that are grown in the area are tobacco and banana. Dairy farming is the leading source of economy in Anand. Vitthal Udhyog Nagar, a huge industrial belt located on the outskirts of Anand, has many famous industries such as Elecon Engineering, Vulcan Industrial Engineering Co. Ltd, The Charotar Iron Factory, Milcent and Atlanta Electrics and Warm Steam, etc. Three thriving vegetable markets have developed in this city. Anand houses around 3 lakh residents who speak mainly in Gujarati and also in Hindi.
The Shamrao Vithal Co-op. Bank Ltd. or SVC Cooperative Bank Limited, is a banking company incorporated under the Companies Act, 1956 a scheduled bank, and one of the oldest Urban Co-operative Bank in India built in 1906. The bank was set up when co-operation was just started in the country. It was established with the primary aim of helping the less fortunate members of the community under the ambit of its economic enterprises. It was also to encourage savings and to create funds for providing financial aid to deserving members.Mr. Rao Bahadur Shripad Subbarao Talmaki was the chief architect of the Bank. The Bank was initially registered as a Co-operative Credit Society on 27 December 1906. The Bank is present in 10 States of India. Maharashtra, Karnataka, Tamil Nadu, Telangana, Delhi, Rajasthan, Haryana, Goa, Gujarat and Madhya Pradesh. In 1907, cumulative deposit scheme, fixed deposit scheme and saving bank deposit were introduced by the bank. After that in 1911, the facilities for remittance were made available to the members by the draft. In 1913, the cash credit scheme was introduced by the bank. In 1956, facilities were thrown open to all communities. In 1988, the Shamrao Vithal bank was conferred the scheduled bank status.