Erode is a small and beautiful city located on the banks of the Kaveri River in the Indian state of Tamil Nadu. The seventh largest city in the state, Erode is often referred to as the Textile city or the Turmeric city. Erode is an ancient region with a great history and cultural significance. The modern city has half a million population from different religions and it is divided into 60 for effective civic governance. The economy of Erode is primarily driven by the textile, turmeric and oil industries which provide employment opportunities to a good portion of the city?s population. Erode is also known for industries such as rice mills, leather processing, paper production, engineering, auto and looms. The BPO sector in this city is gradually developing. Erode is also known for its handloom products, knitwear and food products. The Government Technical Institute is a prominent educational institution in the city. A few places of tourist attraction in and around Erode include the Thindal Murugam Temple, CSI Brough Church, Thowheeth Mosque, Sankagiri Fort, Natadreeswarar Temple, Vellore Birds Sanctuary, etc.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.