Baranagar is an emerging city in the Indian state of West Bengal. It is a municipality in the Barrackpore subdivision of the North 24 Parganas district and territorially belongs to the Kolkata Urban Agglomeration. The area was occupied by the in the seventeenth century. An old mansion of the Dutch merchants still remains in the Kutighat area. There was a hog factory in the area where around 3,000 hogs were slaughtered and salted for export every year. Hogs are called "Baraha" in Bengali and hence the area came to be known as "Baraha Nagar" or the "town of hogs." The name got modified to Baranagar later. Baranagar was a renowned center for the extensive jute trade and manufacturing gunny bags during the British era. Baranagar hosts the Indian Statistical Institute or ISI, which is an institution of national importance. It is devoted to research, teaching and application of statistics, social sciences and natural sciences. The city is a major industrial center for the manufacture of agricultural and industrial machinery. Furthermore, the city also has several units for the manufacture of chemicals, castor oil and matches. It also has numerous cotton-processing companies. Temples such as Kaancher Mandir, Joy Mitra Kali Bari and Pathbari draw a lot of local tourists to Baranagar.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.