Bhimavaram is situated in the West Godavari district of the Indian state of Andhra Pradesh. The administrative headquarter of the Bhimavaram Mandal in the Narasapuram revenue division is situated at Bhimavaram. The city has around 1.5 lakh residents who speak in Telugu. Bhimavaram was under the reign of the Chola dynasty, proven by many stone inscriptions found in the town from this era. The name Bhimavaram literally translates to "the gift of Bhima". Legend says that a king named Chalukya Bheema had built a Siva temple in the 1st century which led to the foundation of this town. It was earlier called "Bhimapuram", which gradually changed to "Bhimavaram." This town is in the epicenter of the fertile Godavari delta region, which makes it a principal trade center of paddy. Agriculture-based businesses thrive in the area. Food processing, aquaculture, rice mills, etc., are the main sources of economic growth of the town. Bhimavaram is the regional center for higher education as well as specialized health services. Bhimavaram is recognized for the Gunupudi Someswara temple. Built during the 3rd century AD, this temple is one of the five holy Pancharamas. The Shiva lingam idol in this temple is known for changing its color. As per the lunar calendar, it turns black during the new moon and white during the full moon. It is a place of major tourist attraction.
Dhanlaxmi Bank Ltd based in Thrissur City, Kerala, India, is an old private sector bank. On 14 November 1927, it was established at Thrissur city, Kerala. In 1977, it became a Scheduled Commercial Bank. It has a network of 280 bank branches, and 398 ATMs across the states of Kerala,Andhra Pradesh, Telangana, Maharashtra, Tamil Nadu, Karnataka, Gujarat, Delhi, West Bengal, Madhya Pradesh, Punjab, Uttar Pradesh, Rajasthan, Chandigarh, Goa, and Haryana. The Centralised Banking Solution (CBS) was adopted by the Dhanlaxmi Bank at all its branches, on the Flexcube platform for extending banking anywhere to its customers. The bank had set up a data centre in Bangalore to keep the networked system operational round the clock. For meeting various contingencies, a disaster recovery centre is also operated by the bank at Thrissur . On 10 August 2010, the name of the bank was changed from Dhanalakshmi Bank to Dhanlaxmi Bank. The bank offered Demat services through selected branches being a depository participant of NSDL (National Security Depository Limited). The Dhanlaxmi bank is offering online trading in association with Religare securities. It has partnered AGS Infotech for installation of ATMs. It provides VISA-branded debit and credit cards to the customers.