The holy city of Banaras or Varanasi is located in the Indian state of Uttar Pradesh. It is one of the ?Sapta Puri? or seven holy cities where one can attain ?Moksha.? It is believed that Lord Shiva was the founder of this city that dwells on the banks of the holy Ganga. Hindu pilgrims perform ceremonies, ritualistic ablutions as well as cremation and last rites in the river ghats which are embankments made of stone slabs. The Dashashwamedh Ghat is the most spectacular one that attracts a lot of tourists to see the beautiful evening rituals. Numerous devotees and tourists from all over the world flock to Varanasi every year to visit the famous Kashi Vishwanath Temple among several others. There are several mosques and Jan temples in and around the city as well. Tourism boosts the city?s economy, along with certain medium and small-scale industries and agricultural produce. The fertile Ganges plains help the farmers cultivate crops like wheat, maize and sorghum. Copper and brass goods are also manufactured in this city apart from the small-scale industries that produce rugs, carpets, clay toys and other handicrafts. All of these contribute to the city?s economy. Varanasi is also well known for its perfumes, silk and muslin fabrics, jewelry designs, sculptures and ivory crafts. This ancient city is indeed rich in its culture and traditions.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.