Uluberia is located within the territorial boundaries of the Howrah district in the state of West Bengal. It functions as the headquarter of the Uluberia subdivision. A part of Uluberia is covered by Kolkata Metropolitan Development Authority. Uluberia is an industrial city situated on the bank of River Hooghly. The Rupnaayan and the Damodar rivers flow near this city, thus giving it a rich alluvial soil that supports the cultivation of paddy and various other vegetables. There are around 2 lakh residents in Uluberia who communicate in the Bengali language. In 2006, the Salim Group had invested $250 million in a motorcycle factory. There are many industrial units in Uluberia that manufacture electrical goods. The city is well connected to all the neighboring areas via road and railway. The city has been divided into several community development blocks in order to ensure able administration and organized development.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.