Udaipur is popularly known as the "City of Lakes." It is a major city in the Indian state of Rajasthan, which serves as the administrative headquarters of the Udaipur district. It was founded by the Rajput ruler Maharana Udai Singh II in 1559 and was the capital of the historic kingdom of Mewar in the earlier Rajputana Agency. The British annexed it into their territory as a princely state in 1818. The region became a part of Rajasthan after independence in 1947. The scenic city is surrounded by the Aravali Range, which separates it from the Thar Desert. Udaipur is a popular tourist destination. It is known for its ancient history, culture, spectacular locations and the palaces of the Rajput-era. It has a sophisticated lake system which earned it the nickname of the "City of Lakes." There are five the major lakes in and around the city. Udaipur is extremely popular for its huge historic forts, marvelous palaces, verdurous gardens, architectural temples, ancient structures, colorful festivals, traditional fairs, historical museums and galleries. Tourism primarily fuels the economy of Udaipur. However, smaller industries such as marble processing, chemical manufacturing, minerals, electronic manufacturing and the handicraft industry are also great contributors to the citys economy. A few popular tourist destinations in and around Udaipur are the renowned Jain Temple at Ranakpur, Chittorgarh, Mount Abu, Udaisagar Lake, Haldighati, Kumbhalgarh Wildlife Sanctuary, etc.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.