Trichy or Tiruchirappalli is a tier II city in the South Indian state of Tamil Nadu. It is the fourth largest city in the state and also the headquarter of Tiruchirappalli District. It is divided into 60 wards for its current administration with a wide and diverse population of more than 9 lakh. Trichy is located at the geographic center of Tamil Nadu and in the vicinity of River Cauverys delta region. The city has a rich religious history and is an ancient region with a lot of cultural significance. Tiruchirappalli is a major hub for engineering equipment manufacturing and fabrication. The economy of the city is driven by trade and small-scale industries in textile manufacturing. The densely populated city of Trichy is encompassed by agricultural fields where finger millets, paddy and maize are cultivated. The city is also known for its tanneries, oil presses and cigar-manufacturing units. Trichy is a celebrated center for education. The city boasts of its 45 arts and science colleges, 40 polytechnic colleges apart from institutes of great repute such as NIT Trichy, IIIT Trichy, Anbil Dharmalingam Agricultural College and Research Institute, Anna University Tiruchirappalli, etc. Major tourist spots in the city include Sri Ranganathaswamy Temple, Rock Fort Temple, Jambukeswarar Temple, St. Lourdes Church, Kallanai Dam, etc. Trichy is considered to be the third cleanest city in India preceded by Chandigarh and Mysore.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.