The city of Thrissur in the Indian state of Kerala was originally known as Thiru Siva Peroor. It is more commonly known by its anglicised name Trichur. It is the fifth largest city in Kerala as well as the third largest urban agglomeration in the state. The city functions as the headquarter of the Thrissur District. The city of Thrissur has developed around a 65-acre hillock known as the Thekkinkadu Maidan which houses the famous Vadakkumnathan temple. Thrissur used to be the capital of the Kingdom of Cochin in olden days. Thrissur is known for its cultural, spiritual and religious leanings throughout history and hence often referred to as the Cultural Capital of Kerala. Thrissur a major financial and commercial hub of the state, dotted with thriving Malayali entrepreneurs. The city is known for its financial capabilities which predominantly fuels the economy. Thrissur has the headquarters and offices of almost all the banks registered under RBI, thus earning it the nickname of the "Banking town." Thrissur is also gradually emerging as the largest center for Ayurvedic drug manufacturing industry with more than 150 manufacturing units within the city. Modern retailing has also become a big business and revenue earner in Thrissur. Jewelry and textile retailing occupy a major part of Thrissurs retailing business. Famous jewelry groups like Kalyan Group, Joyalukkas, Jos Alukka & Sons, etc. have their bases in the city and provide employment opportunities to a lot of residents.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.