sri Ganganagar, referred to as SGNR in short, is a planned city in the Indian state of Rajasthan. It is the northern-most city of the state, located near the state border between Rajasthan and Punjab as well as the international border between India and Pakistan. It functions as the administrative headquarter of the eponymous district. The city is named after Maharaja Shri Ganga Singh Bahadur who was the Maharaja of Bikaner. Sri Ganganagar is often referred to as "the food basket of Rajasthan." SGNR is one the earliest well-planned modern cities of the country, believed to have been influenced by the town planning of Paris. The city is divided into blocks of the residential and commercial areas. The Sutlej enters Rajasthan near Sri Ganganagar. The city is situated on the Thar Desert and most of its flora and fauna survives on irrigation canals. Owing to its location, the city experiences extreme weather conditions - summer temperature can go up to 50 degrees and winters might be below zero degrees. The economy of Sri Ganganagar is based on agriculture. The desert town has been converted into a green city which supports the cultivation of wheat, mustard and cotton. Crops are guar, bajra, sugar cane and grams are also grown in this area. Farmers have recently started focusing on horticultural products too. The industries that have developed in the area are based on the agricultural produce. There are quite a few factories working on cotton ginning, pressing and spinning. Rice and sugar mills are also popular in the area.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.