The city of Sikar is located in between Agra and Bikaner in the Indian state of Rajasthan. It functions as the administrative headquarter of the Sikar District. It is known to be a historical city which contains many ancient architectural grandeur. The city is renowned for its art and culture. It had been the biggest Thikana or estate of the Jaipur state and was earlier was known by the name of Nehrawati. The historical city is surrounded by fortified walls that contain seven ?Pols? or gates. The primitive name of this city was ?Beer BhanKa Bass." The city experiences a semi-arid climate and hosts around 2.4 lakh residents. The city of Sikar is divided into 45 wards in order to ensure effective governance. The city is strongly connected to the rest of the country via roads and railway. Agriculture and animal husbandry are the main occupations in Sikar but the city has scope for industrial development in the future.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.