Nellore, situated in the southern Indian state of Andhra Pradesh, is also known as Vikrama Simhapuri. Various dynasties like the Mauryas, Ashoka the Great, the Vijayanagara Empire, the Cholas, the Pallavas and other empires had ruled over this area for years. The modern administration of the city is carried out by an elected representative for each of its 56 wards. The city functions as the headquarters of Nellore District. The fertile banks of River Penna support the cultivation of paddy at Nellore. The economy or trade in Nellore mainly depends upon agricultural produce along with other modern industries such as hardware, textile, automobile, consumer goods and other SMEs. There are a few of large industrial estates in and around the city that houses units of Nippo batteries and Apache leather shoes. Shrimp culturing is quite famous at Nellore, owing to its proximity to the sea. Nellore has many educational institutions and universities and many other schools and colleges. Some of the well-known tourist attractions in and around Nellore include the Barashaheed Dargah, the Venkatagiri Fort, the Tikkana Park, the Udayagiri Fort, the Nellapattu Bird Sanctuary, the Nellore Ranganatha Temple, etc.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.