Morbi or Morvi is situated in the Morbi district of Gujarat. It used to be a Princely State that was ruled by the Ranas of Rajputs before the Indian independence in 1947. During the British era, the Morvi State was one among the several princely states that were governed by the Jadeja dynasty of Rajputs. The city is on the Kathiawar peninsula and is situated on the Machhu River. The dam on this river caused the Morbi disaster in 1979 when the Machu-2 dam burst, sending an enormous wall of water through the town and flooded Morbi. As of the latest census, Morbi has around 2 lakh residents who speak in Gujarati. Morbi experienced dynamic development n between 1922 and 1948, during which Sir Lakhdhiraji Waghji ensured commendable town planning and constructed many heritage buildings in and around the city. Morbi is known for its production of ceramic items and Compact Fluorescent Lamp. Moreover, the city is known to be the largest manufacturers of wall clocks in India.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.