Morena is located in the Indian state of Madhya Pradesh. It is situated in the Chambal division of the state and houses the administrative headquarters of the Morena district. The area was once notorious for dacoits, who terrorized the residents and plundered everything. It has now become a safer place and its 3 lakh residents can peacefully live their lives in the city. Many industrial units have been set up at Morena and the place has gained importance in terms of business and commerce. Located in the basin of the Chambal River, Morena has a tract of rich alluvial soil in some areas where wheat and oilseeds are widely cultivated. Morena has some quarries for building stones. There are forest areas which are inhabited by peacocks. The city is known for its sweets - Gajak is a traditional sweet made of sesame and jaggery and manufactured at Morena during winter; Malpua, made of flour and jaggery, is another delicious sweet that Morena is known for. Tourism is a major economic source in this city. The areas worth visiting in and around Morena are National Chambal Gharial Wildlife Sanctuary, Pahargarh cave paintings, Sabalgarh Fort, Sersaini Fort, Jain Temples and various Hindu temples.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.