Madhyamgram is situated in the Barasat Sadar subdivision of the North 24 Parganas district in the Indian state of West Bengal. It is a suburb of Kolkata, located around 20 kilometers away from the capital city. Madhyamgram was feudal provinces of Bengal under the Ruler of Jessore during the Mughal era. It got passed on to the British East India Company after the Battle of Plassey in 1757. The Labanyabati river would earlier flow through the area and support the agriculture and trade. Paddy was grown in Madhyamgram and exported via river navigation. The place was also known for its fine embroidery work done by the Muslim inhabitants and traded to rich buyers in Delhi and Mumbai. However, the wide channel of the Labanyabati river endured years of silt deposition and turned into a canal. Its name, through the colloquial transformation, got renamed to Noai. It is now a tiny stream and people call it the Noai Canal. There are many textile mills and rubber factories in Madhyamgram which boosts the economy of the city. There are nearly two lakh residents in Madhyamgram and they speak in Bengali. The town has two graduate colleges- Acharya Prafulla Chandra College and Vivekananda College. Most of its residents travel to nearby cities or the metro city of Kolkata for work or education. The city is very well connected to nearby areas via railway and roads.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.