Lucknow lies on the banks of River Gomti and the bustling city is the capital city as well as the largest city in the Indian state of Uttar Pradesh. The city that was once ruled by the Nawabs, the Mughals, the Delhi Sultanate as well as the British colonizers, continues to spread the charming aura of the ancient days through various relics left behind by the rulers. The Nawabs of Awadh beautifully built the city which proudly showcases its ancient and medieval architecture alongside a rich culture and glory. The Mughals and the Sultans gave the city its delectable Islamic cuisine. The British Raj witnessed the courage of this city as it became a major seat of the Great Revolt of 1857. Over the period of change and time, Lucknow has successfully retained its age-old charm and glory even after its tremendous modernization. The city is known for its warmth and hospitality. Lucknow passionately nurtures its literature, music and art. The picturesque city is filled with extraordinary monuments and mausoleums that depict an enthralling blend of ancient, colonial and modern architecture. Historical monuments like the Kaiserbagh Heritage Zone, Imambara, Rumi Darwaza, Dilkusha, etc attract tourists. Many pilgrims visit the city on their way to the birthplace of Lord Rama which is in the vicinity of Lucknow. Tourists from all over the planet visit this city to taste the Lucknowi Biryani and Kebabs, shop at the old bazaars for Chikan embroidery and zardozi which have become a global fashion and to explore the mazes of the enigmatic Bara Imambara.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.