Karaikudi is situated in the Sivaganga district of Tamil Nadu. It is a greater municipality and the states 20th largest urban agglomeration. It is part of the Chettinad area and has been declared a heritage town by the State Government of Tamil Nadu. Karaikudi is known for its palatial houses that are built with limestone called Karai Veedu. Karaikudi has derived its name from the thorny plant called Karai. It has been referred to in the ancient literature as Kareekudi. The name gradually got modified and modernized into Karaikudi. It was established in the 19th century. The oldest known structure in the area is the Koppudaiya Nayagi Amman Temple. The town of Karaikudi is home to the Nagarathars and the Chettiars who form the business community, the financiers and the trade facilitators. Karaikudi is a rapidly developing urban center. UNESCO has proposed to set up a Chettinad Heritage Museum in the area, recognizing the unique architectural style of the region. Karaikudi is known for its palm leaf baskets woven by the women, known as Chettinad Kottan. Chettinadu Kandangi sarees of Karaikudi are widely popular in the region. The handicraft industry in Karaikudi is indeed a thriving business. Karaikudi is also known for its delectable cuisine. There are many prominent temples in the area that attract tourists. Kundrakudi Shanmuganathan Temple, Ariyakudi Thiruvengamudayan Temple, Pillayarpatti Karpagavinayagar temple, Thirumayam Permual Temple, Kannadasan Mandapam, Kamban Manimandapam, Chettinad Raja Palace and Thousand windows house are the visitor attractions in Karaikudi
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.