Haridwar is an ancient and holy city in the Indian state of Uttarakhand. The River Ganga, after having descended from its source in the Gangotri Glacier for 253 kilometers, enters the Indo-Gangetic Plains for the first time at Haridwar. Hence the ancient name of the city was Gangadw?ra. Haridwar is one of the sapta Puri or seven holiest places where, according to Hindu mythology, salvation can be attained. According to Hindu religious texts, Amrit or elixir had been accidentally spilled over Haridwar during the mythological "Samudra Manthan." The spot where the elixir had been spilled is known as Brahma Kund which is a celebrated Hindu pilgrimage. Moreover, the Kumbh Mela is celebrated at Haridwar every 12 years and millions of people from across the world throng to the city. They perform the ritualistic dip in the holy Ganga and seek salvation. Tourism drives the economy of the state and the place is always full of devotees or tourists. The hospitality industry is equally thriving in this city. Haridwar is also an ancient seat of learning and it hosts many prestigious educational institutions. The city is well connected to all parts of the country. The most famous places that people visit in Haridwar are Har Ki Pauri, Chandi Devi Temple, Kankhal, Pawan Dham, Bharat Mata Mandir, etc. There are quite a few places for shopping in Haridwar where people usually purchase items of devotion and inexpensive ornaments.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.