Gudivada is situated in the Krishna district of Andhra Pradesh. The city functions as the headquarter of the Gudivada revenue division and the Gudivada Mandal. Gudivada is a part of the Andhra Pradesh Capital Region, located in the Coastal Andhra region of the state. Gudivada has a population of more than 1 lakh residents who commonly use the Telugu language. Gudivada has derived its name from the words Gudi which means Temple and Vada which means settlement or town in Telugu. As per some inscriptions, the town has been inhabited since the 3rd Century or 2nd Century BCE, since the time of the Sathavahanas. Archaeological excavations conducted at Gudivada found an ancient Buddhist stupa mound and several Jain relics. Hence, Gudivada is a religiously diversified town with numerous Hindu Temples and important Jain Tirth as well. The city is divided into 36 election wards for effective governance. There are six temples at Gudivada under the management of the Endowments Department - Sri Gowri Sankara Swamy Temple, Sri Bhimeswara Swamy Temple, Sri Veeranjaneya Swamy Temple, Sri Venugopala Swamy Temple, Sri Venkateswara Swamy Temple and Sri Vigneswara Swamy Temple. There are many government-run as well as private educational institutions in Gudivada. This town has a good network of roads and railway which connect it to all nearby areas.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.