Deoghar, considered to be a holy city, is a part of the Indian state of Jharkhand. It functions as the administrative headquarters of the Deoghar District. It is located in the Santhal Parganas division of harkhand. This city is known for the famed Baidyanath Dham Temple which is one of the 12 Jyotirlinga shrines in India. The city has mythological origins and houses famous mythological temples. Thus Deoghar attracts a lot of tourists and devotees. The famous educational institutions in the city are Deoghar College, Deoghar Ramakrishna Mission and the campus of Birla Institute of Technology. The city has over 2 lakh residents who speak in Hindi. Other popular tourist destinations in and around the city are the Tapavan, the Trikut Parvat, Naulakha Mandir, Nandan Pahar and Sri Sri Thakur Anukul Chandra Satsang Ashrama.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.