Bilaspur is the second largest city in the Bilaspur District, situated in the Indian state of Chhattisgarh. It is believed that Bilaspur had been a colony of a few fishermens huts in the 17th century and has thus been named after a fisherwoman called "Bilasa." The city experiences hot dry summer and mild winters with medium rains during the monsoon. The city is located on the banks of the Arpa River. It is a rain-fed river that originates from the Maikal Range in central India. This region rich in dolomite and is surrounded by the coal mines of the Hasdeo valley as well as verdant green forests. It serves as the headquarters of South Eastern Coalfields Limited. The Arpa river passes through the center of the city and there are many river view areas built in the area for recreational purposes. The city is known for its unique aromatic rice variety called Doobraj rice and its intricate handloom weaved colorful soft Kosa silk saris. These drive the economy of the state along with the mining industry. Bilaspur connects tourists to a plethora of interesting tourist spots such as Amarkantak, Achanakmar Wildlife Sanctuary and Tiger Reserve, Malhar, Ratanpur and quite a few dams in the vicinity.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.