Bidhannagar, in the Indian state of West Bengal, is popularly known as Salt Lake City. It is a planned satellite town that was developed between 1958 and 1965 in order to accommodate the growing population of Kolkata. It is a small-sized neighbor of Kolkata and is connected to the metro city via Eastern Metropolitan Bypass. The city is well planned and organized into numerous blocks. The city is also well divided into academic, commercial and residential zones. Sector 5 of Bidhannagar houses the IT sector of Kolkata where leading MNCs have set up their offices. There are several prestigious academic institutions in the area such as All India Institute of Hygiene and Public Health, Government College of Engineering and Leather Technology, Aliah University, Bidhannagar College, National Institute of Fashion Technology, Institute of Engineering and Management, West Bengal University of Technology, etc. Apart from the thriving IT industry, Bidhannagar houses several government offices, especially of the West Bengal State Education Board. The residents of the area are either employed in the IT and government sectors within the city or travel to the adjoining metro city of Kolkata for work. West Bengals only International football stadium, the Yuva Bharati Krirangan is located in this area.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.