Bagaha is a small city located in the Pashchim Champaran district of Bihar. It is a city and a municipality and functions as a subdivision of the Pashchim Champaran district. Bagaha is situated around 64 kilometers north-west of Bettiah and around 294 kilometers away from the state capital Patna. The Gandak River flows through this city, gifting it with fertile soil suitable for cultivation. Bagaha also houses the Valmiki Tiger Reserve. Bagaha has more than 1 lakh residents who mostly speak in Hindi, Bhojpuri and Urdu. The economy of the region is chiefly agrarian and the resident farmers are engaged in the cultivation of paddy, sugarcane and cane reeds.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.