Amroha is located in the north-western region of the Indian state of Uttar Pradesh. The city has developed near the banks of the Sot River. It functions as the administrative headquarters of the Amroha district. The name of the city emerged from the Sanskrit word Amr which refers to Mango and Vanam which means forest. True to its name, Amroha is famed for its production of mangoes. The city houses industries such as cotton & textiles. There are many small-scale production units of cotton cloth, pottery, hand-loom weaving, carpet manufacturing, wood handicrafts, sugar milling and manufacturing of dholak. Amroha is well connected to the rest of the country through Railways and Road. It has 2 lakh residents who speak in Hindi and Urdu.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.