Amritsar, historically remembered as Ramdaspur or Ambarsar, is a city in the north Indian state of Punjab. Rivers Beas and Ravi, distributaries of the great Indus River, flow through two edges of this city. It is esteemed as a holy place by the Sikh community as it hosts the famous Golden Temple. It is an extremely busy and one of the most visited shrines in India, which attracts devotees as well as visitors from India and abroad. Apart from the Golden Temple, a few other notable tourist attractions in the vicinity of the city include Jallianwala Bagh, Akal Takht and Durgiana Temple. The daily ritual at the Wagah border is also attended by thousands of visitors every day. The Ram Teerath Ashram at Amritsar is also frequented by many Hindu devotees. It is believed to be the Ashram of Maharishi Valmiki, who had written the epic of Ramayana. Tourism greatly contributes to the Amritsars economy. Several small-scale and light-engineering industries also thrive in this area. Handicrafts like carpets and fabrics as well as farm products also contribute to the economy of the city. Amritsar is a residential as well as a commercial hub. There are many exciting spots for shopping and recreation in and around the city. The delicious Punjabi cuisine is also worth mentioning at this juncture. With numerous reputed academic institutions and all the modern amenities needed for a comfortable life, Amritsar is not only the global heart of the Sikh religion but also a lovely place to live in.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.