Amaravati is the defacto or Peoples capital of Andhra Pradesh with a vision of increasing the overall prominence of the state, especially after the split from Telangana State. The authority entrusted with the development of Amaravati into one of the prominent capital state in the entire country is the Capital Region Development Authority (CRDA). The CRDA is responsible for bringing cutting-edge technology and high-end infrastructure to the city. A striking feature of the city is the Land Pooling Scheme adopted by the government. The Land Pooling Scheme is one of the most successful techniques for achieving development in infrastructure and better technological advancements. The Bricks Initiative started by the Government of Andhra Pradesh is an initiative to indulge common people of Andhra in the development process of the state. The city of Amaravati is built on the banks of the Krishna River and it is geographically located in the Guntur District. The city of Amaravati gets its name from the Amaravathi Kings who ruled ancient Amaravati 2200 years ago. Multiple empires have ruled Amaravati in the medieval period, the Mauryas, the Delhi Sultanate, the Telugu Cholas, Kakatiyas, the Empire of Golconda to name a few. France claimed it in the year 1750 and captured by England in 1759. The residents of Amaravati are predominantly Telugus with a minority of Hindi and Kannada speaking population spread across the city.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.