The city of Alwar in the Indian state of Rajasthan is located within Indias National Capital Region. It functions as the administrative headquarters of the eponymous district in Rajasthan. It was formerly known as Ulwar. The city is a hub of tourism as it has several forts, lakes, heritage havelis as well as nature reserves in and around the city. Alwar houses Rajasthans very first private engineering college called the Institute of Engineering and Technology. The city is fairly rich in minerals. Traces of marble, granite, feldspar, dolomite, quartz, limestone, soapstone, barites, copper clay, copper ore and pyrophyllite are found in and around the city. Tourism fuels the economy of Alwar as the city is home to exotic locations of tourist interest. The Bhangarh Fort and the Sariska Tiger Reserve are major tourist attractions. Fairy Queen, Bala Qila, City Palace, Moosi Maharani ki Chhatri, Ashokas Buddhist stupa, Hill Fort Kesroli, etc are other dynamic places that attract tourists to Alwar.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.