Alappuzha, popularly known as Alleppey, located in Kerala, functions as the administrative headquarters of the Alappuzha District. This city and a municipality in Kerala has an urban population of nearly two lakh people, having highest literacy rate in the state. The Centre for Science and Environment rated Alleppey as the cleanest town in India in 2016, followed by Mysuru and Panaji. This city is the oldest planned city in this area. The lighthouse on the coast of Alappuzha is the first of its kind on the Laccadive Sea coast. The town of Alappuzha is known for its picturesque canals, backwaters, beaches, and lagoons. Lord Curzon had described this city as the "Venice of the East." Malayalam is the most commonly used language in Alappuzha. Alleppey is a place of great tourist attraction in India. The Backwaters of Alleppey are the most popular tourist destination in Kerala. The cruise and houseboats in these backwaters are highly popular. Other attractions in the area are Alappuzha Beach, Pathiramanal, Ambalappuzha Sri Krishna Temple, Arthunkal, Mannarasala Temple, St. Andrews Basilica, Krishnapuram Palace, Haripad Sree Subrahmanya Swamy temple, Chettikulangara Devi Temple, Thakazhy Sree Dharma Sastha Temple, Padanilam Parabrahma Temple, Edathua Church, Mullakkal Temple, Alappuzha CSI Christ Church and Champakulam Valia Palli. The economy of this town is fuelled by tourism followed by agriculture and marine products. Although the district is industrially backward, a few traditional industries such as coir and coir products, handlooms, handicrafts, marine products and toddy tapping are quite popular in Alappuzha for a long time.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.