Ajmer is situated in the Indian state of Rajasthan and is the administrative headquarters of the eponymous Ajmer District. It is one of the heritage cities for HIRDAY- heritage city development and augmentation Yojana launched by the PM of India. The city is also known as ?The City of Unity? and ?Heart of Rajasthan.? Ajmer has a long history of being ruled by the Rajputs who played an important role in shaping up the city. The city has been divided into 55 wards for effective administration, with each ward represented by an elected member. The economy of Ajmer is based on agriculture as well as manufacturing and textile industries. Crops like bajra, jowar, pulses, maize, groundnut, cotton, wheat, barley, gram and oilseeds are grown in the entire Ajmer district. The city hosts many educational institutions and universities like the Central University of Rajasthan, Maharshi Dayanand Saraswati University, etc. Ajmer is a beautiful tourist destination with plenty of must-visit places such as Akbars Palace & Museum, Dargah Ajmer Shariff, Nasiyan Jain Temple, Taragarh Fort, Ana Sagar Lake, Nareli Jain Temple, Rangji Temple, etc.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.