Alappuzha, popularly known as Alleppey, located in Kerala, functions as the administrative headquarters of the Alappuzha District. This city and a municipality in Kerala has an urban population of nearly two lakh people, having highest literacy rate in the state. The Centre for Science and Environment rated Alleppey as the cleanest town in India in 2016, followed by Mysuru and Panaji. This city is the oldest planned city in this area. The lighthouse on the coast of Alappuzha is the first of its kind on the Laccadive Sea coast. The town of Alappuzha is known for its picturesque canals, backwaters, beaches, and lagoons. Lord Curzon had described this city as the "Venice of the East." Malayalam is the most commonly used language in Alappuzha. Alleppey is a place of great tourist attraction in India. The Backwaters of Alleppey are the most popular tourist destination in Kerala. The cruise and houseboats in these backwaters are highly popular. Other attractions in the area are Alappuzha Beach, Pathiramanal, Ambalappuzha Sri Krishna Temple, Arthunkal, Mannarasala Temple, St. Andrews Basilica, Krishnapuram Palace, Haripad Sree Subrahmanya Swamy temple, Chettikulangara Devi Temple, Thakazhy Sree Dharma Sastha Temple, Padanilam Parabrahma Temple, Edathua Church, Mullakkal Temple, Alappuzha CSI Christ Church and Champakulam Valia Palli. The economy of this town is fuelled by tourism followed by agriculture and marine products. Although the district is industrially backward, a few traditional industries such as coir and coir products, handlooms, handicrafts, marine products and toddy tapping are quite popular in Alappuzha for a long time.
Established in 1994,the IndusInd Bank Ltd is a Mumbai based bank which offers commercial and electronic banking products and services. The Union Finance Minister, Mr.Manmohan Singh inaugurated it in April 1994. The operations of the bank started under the chairmanship of S.P Hinduja on 17th April 1994, with the aim of serving to the NRI community. The name of the bank is inspired from the Indus Valley Civilization.The bank began with a capital amount of Rs.1 billion out of which Rs. 600 million had been raised by the Indian residents and rest of the amount by NRIs.Among the new-generation private banks, IndusInd Bank is the first in India. The bank has its specialization in retail banking, and it keeps on upgrading its support systems through new technologies. It is also expanding its branches all across the country along with global spread. The IndusInd bank has its subsidiaries in Abudhabi, London, and Dubai. The maximum number of offices in India are in New Delhi, Mumbai, and Chennai. It has 1885 ATMs and 1004 bank branches across 625 locations of the country as on June 2016. The bank has been ranked 13th among top 50 most valuable brands on Brandz Top in the year 2015.