Uluberia is located within the territorial boundaries of the Howrah district in the state of West Bengal. It functions as the headquarter of the Uluberia subdivision. A part of Uluberia is covered by Kolkata Metropolitan Development Authority. Uluberia is an industrial city situated on the bank of River Hooghly. The Rupnaayan and the Damodar rivers flow near this city, thus giving it a rich alluvial soil that supports the cultivation of paddy and various other vegetables. There are around 2 lakh residents in Uluberia who communicate in the Bengali language. In 2006, the Salim Group had invested $250 million in a motorcycle factory. There are many industrial units in Uluberia that manufacture electrical goods. The city is well connected to all the neighboring areas via road and railway. The city has been divided into several community development blocks in order to ensure able administration and organized development.
The Vijaya Bank was founded by a group of farmers under the leadership of A. B. Shetty on 23 October 1931, in Mangaluru, Dakshina Kannada District of Karnataka State. It was named Vijaya Bank since it was found on the auspicious Vijayadashami Day. During the economic chaos created out of the Great Depression of 192730, Shetty approached some eminent personalities to start a bank with the aim of providing credit facilities at a lower rate of interest to the farmers for cultivating their lands and preventing them from falling in the grasp of money lenders. On 23 October 1931, Mr.Shetty involved 14 leaders and established Vijaya Bank. The bank had an authorized capital of ?Five lakh and an issued capital of ?Two lakh in the beginning. Being a retail bank, its topline growth has come from the retail segments. Retail advances of the bank constitute 30% of the gross credit. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of financial empowerment and providing banking services to the rural masses. The Vijaya bank has also opened Basic Savings Bank Accounts under Pradhan Mantri Jan Dhan Yojana and provided Rupay debit cards to all the account holders. The bank participated in promoting social security schemes such as Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana, and Atal Pension Yojana.