The city of Tirunelveli, a major city in the South Indian state of Tamil Nadu, is also known by the name Nellai. it was known as Tinnevelly during the British era. It is an ancient city which is about 2000 years old and it is a town of ancient tradition and culture. River Thamirabarani flows through this city. It is an educational hub with many schools and colleges such as Anna University Regional Campus, Tirunelveli Medical College, Tirunelveli Law College, the Tirunelveli Veterinary College and Research Institution, etc. Tirunelveli has around a million residents employed in the service-sectors pertaining to administration, agro-machinery, agricultural trading, tourism, banking, information technology and educational services. The city has beedi and cement factories, workshops for steel-based products, tobacco companies, mills for cotton textiles, spinning and weaving units, etc. There are several small-scale industries like tanneries and brick kilns. Agriculture, as well as the handloom industry, also contribute to the economic growth of the city. The city is very well-connected to the rest of the state and the country via road and railways. There are a number of historical monuments at Tirunelveli - the Swami Nellaiappar Temple being the most famous one.
The Vijaya Bank was founded by a group of farmers under the leadership of A. B. Shetty on 23 October 1931, in Mangaluru, Dakshina Kannada District of Karnataka State. It was named Vijaya Bank since it was found on the auspicious Vijayadashami Day. During the economic chaos created out of the Great Depression of 192730, Shetty approached some eminent personalities to start a bank with the aim of providing credit facilities at a lower rate of interest to the farmers for cultivating their lands and preventing them from falling in the grasp of money lenders. On 23 October 1931, Mr.Shetty involved 14 leaders and established Vijaya Bank. The bank had an authorized capital of ?Five lakh and an issued capital of ?Two lakh in the beginning. Being a retail bank, its topline growth has come from the retail segments. Retail advances of the bank constitute 30% of the gross credit. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of financial empowerment and providing banking services to the rural masses. The Vijaya bank has also opened Basic Savings Bank Accounts under Pradhan Mantri Jan Dhan Yojana and provided Rupay debit cards to all the account holders. The bank participated in promoting social security schemes such as Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana, and Atal Pension Yojana.